Founded by Chae Simons and Gary Allen, strada was born from a shared vision to redefine the standards of modern real estate. Drawing on their experience in the UK, both founders brought a fresh perspective to Dubai, establishing a brokerage that reflects the city’s ambition, innovation and relentless drive for excellence.

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Now, Strada returns to its roots. Our expansion into the UK marks a natural evolution of the brand, bringing the same commitment to innovation, strategic marketing, cutting-edge technology and people-first values that have shaped our success in Dubai.

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Recognised as one of Dubai’s most forward-thinking real estate brands, strada now begins its next chapter in the UK, connecting clients with exceptional property opportunities while delivering the expertise, service and ambition that define the strada experience.